Apple's CEO Tim Cook last week announced that the company sold in the last quarter of 2014 out of 74.5 million iPhone handsets. This figure even higher than the sales in financier had been expected to, and this makes the Samsung executives worry that things are worse than ever. After all, in the last quarter of 2014, the company only sold two more mobile phone, which is something that Samsung did a few years ago.
Every time Apple releases new mobile phones, Jony Ive, Apple's design director almost self-flattery about a new mobile phone designs. While Apple's iPhone launch in 2013 5 c used plastic, but the texture feels very good, although not every product design is so beloved, but Apple and other technology companies is indeed more superior designs.
Although Ive talked about a week to design with rounded corners, but people don't pay attention to them, they really see the Apple product, product feels this may be what they themselves cannot define, but it is the heart and soul of the user thinks that the fashion, which is what they wanted.
No words can describe these products well, a catch-all term-"cool" would be sufficient. But there is a constant that Apple is not only concerned about details, also details the effects of, which makes even old iPhone still look very good. Marc Jacobs phone case
Even more powerful is, we can look at how Apple successfully across the generations. In a survey conducted in August and September of last year, 73% of adolescents say their next phone will be the iPhone. In the eyes of these young people, iPhone is a fashion product, they didn't mind being seen with their father, with the same phone.
Cook not just mentioned, from Android to iPhone conversion of a user on the impact of Apple's revenue. Today many consumers not only concerned about whether the phone easy to use, also concerned look on your cell phone, so many looks consumers were willing to spend a little extra money.
Obsessed with fashion
As technology products become more and more fashionable, such as: the whole concept of wearable technology fashion with depth, and this is where Apple is good at, and be able to put to good use.
It's not just that Apple has hired extraordinary people from the fashion industry, and from the outset, including Apple's attention will be placed on appearance at neck position and function. This is not to say that Apple's phone is without faults, generations before the battery life issue is causing users crazy, and sometimes there are problems.
Mobile phone has become a fast-moving consumer goods, consumers will replace their cell phones more often, not less. When products towards more and more fashion direction, cell phones may also be the same as fashion are frequently replaced. Which brand of mobile phones is better, more representative of the trend probably will appeal more to consumers just rush to buy.
If a brand can sell more phones, more global sales, may also decide whether the brand to increase the product version number, different style products or make a difference in nuance.
Apple knows it's not just the need to maintain the existing momentum, you also need to try to guide the trend of the times. Apple is not a bunch of ad to make people feel that Apple's product is one of the coolest products. Ads just to remind you what Apple products, its essence is to get consumers to really think this is a good product in the process.
And the rationale behind the design of the product itself is the product of the best advertising, which is the best marketing tool.
viacnet
407 votes
Samsung Galaxy Note4
https://www.youtube.com/watch?v=1KPiAtRhXOg
Throughout the mainstream of high-end mobile processors, is basically a Krait of Qualcomm and ARM Cortex-A15 two, along with Galaxy Note4 to market, Samsung also brought us the first Cortex-A57 Exynos 5433 schema processors, today we have is to use the Hong Kong version of the SoC Galaxy Note4. Marc Jacobs iPhone 5 Case
View details of the voting >>
No comments:
Post a Comment