Brand decline list released

Smartphones, development and popularity with the advent of more than 20 years, during the platform rise and fall is as unpredictable as a cloud, manufacturer, service provider, such as the brilliant Nokia, BlackBerry, Plam, are gradually being forgotten now "classic", Apple and Samsung are replaced by a heart good to consumers. Old iPhone heat to play fashion games

In fact, consumer market as a battlefield general, that negligence and error strategy, will lead to its own hostage until they are eliminated. Now, new wave of mobile phone manufacturers decline list have been identified, such as Sony, HTC, Motorola, these very popular brand today has to "Do Or Die" moment. So, why they fall to today's situation, and whether there is a chance to turn it? To discuss about it.

Sony: had the intention to exit the mobile market

Sony at this year's IFA Berlin consumer electronics show exhibit three Z5, Z5 Premium is 4K screen of which won worldwide attention. However, the Sony mobile phones may only concern the remaining.

"Best game no one played" to describe the Sony mobile phone may be the most accurate. Its products always have Japanese customary delicate, exquisite design, waterproof function, mainstream and performance, has also tried to combine their PS game features to highlight selling points, but unfortunately sales never recovered. Strategically, the Sony decision seems correct enough, semiannual updates flagship models too often, there is no qualitative change in the product itself, upgrade hardware, tune the only subtle designs new wine in old bottles, unable to let users change the desire.

Even after a series of adjustments, Sony's Mobile Division losses had reached US $ 480 million this year, CEO Hirai said recently in an interview with Reuters, Sony will continue to focus on the business balance, unable to turn a profit next fiscal year if your mobile business, the company is likely to make other choices. That's to say, Sony's Mobile Division a year, if there is no improvement, largely to escape the fate similar to the VAIO computers being sold.

Sony does not sell mobile phones incredible? In fact, the mobile unit is no longer the Sony Group's most profitable business. PS series of games consoles, digital cameras, sensors, Imaging Division, movie companies, all is Sony's most profitable business. So if Sony mobile phone no improvement next year, another classic brand will temporarily disappear.

HTC has been unable to turn?

HTC, once at the beginning of Android very brilliant, users have many favorite arcade brand, losses amounted to $ 138 million in the third quarter of this year, has been removing Taiwan 50 index. Since One M7, HTC is Apple, Samsung's high-end smart phones almost defeated in battle, the M9 almost impossible to win consumer attention this year, sales are dismal.

Perhaps Apple iPhone, Samsung S6/S6 6s Edge too bright, but HTC itself to make key strategy is also its downfall. Middle of the Android development, HTC launched a lot of products for shell, similar shape, the less attractive features caused decline in brand recognition and later, HTC decided to simplify the product line, launched One flagship products M7, its metal body really in the field of Android's eyes light up. Pity is, subsequent M8, M9, too few changes, user fatigue, and low-end product lines and the lack of bright spots, of which the price is slightly higher, snatched the limelight by millet, Huawei's products.

Now, whether it is moving the camera or wearable device, almost save HTC, only a truly amazing flagship phone is possible. But judging from the recently leaked HTC A9 news, this appearance like iPhone products are nothing new, if HTC couldn't at the end of this year, early next year to take a real iPhone, rival Galaxy products, I'm afraid to quit is a matter of the mobile phone market.

Motorola: slightly at a loss

Glory, of V3 experienced decline in Android with Droid series early recovery, and then declined, acquired by Google, and was sold to Lenovo, Motorola mobility's fate is very difficult. Google, Moto x, g-series by simplifying the system, active voice, and the right price, at least in the US and European markets recover some face, but then the Nexus 6 is complete, Motorola mobility has secured all of today, for now, seems to be full of uncertainty and loss.

The second quarter of this year, Motorola fell out of global smartphone sales in the preceding five, this led to smart phones lost $ 292 million, which in addition to the fierce market competition, also includes integrated mobility's expense. Android Authority considered, taking into account the shrinking PC market, which is the main business of Lenovo, Motorola's bad situation is a burden, Lenovo cannot afford long periods of losses.

The other hand, Motorola mobile Moto x Style models introduced this year, while adding some custom elements, but from the perspective of market attractiveness, still some underachievement, high-end cannot touch Apple, Samsung, low-end than millet Huawei a plus. Renaissance Razr blade series is one way? At present is not known. Moto 360 sales of smart watches obviously cannot prop up Motorola mobility.

Finally, Lenovo may be attitudes to mobility planning and through it into the US and European markets, and gradually reduce the Lenovo brand mobile phones may be a way, but Motorola's IP is clearly much less than before, competition from Apple, Samsung and many emerging companies share is not easy.

Nokia, Motorola mobile phone Sony Mobile brand Lenovo HTC mobile