Even hired former mobile phone unit boss Spreadtrum beyond mediatek still has

In order to achieve within five years beyond mediatek's oath, news from mediatek boss that hired the former mobile phone sector Yuan Di.

Recently, the industry came, mediatek handset unit before the boss Yuan Di Zhangjiang joined domestic mobile phone chip maker, except the as Group Vice President, and served as General Manager of IC design and development, has become a succession of future News Group President calls for higher.

Since the Unisplendour group last year after the acquisition, news in silence for a long time on the market. But at Intel 9 billion yuan investment, National Fund of 30 billion yuan after the blessing, enjoy bonus policy and funds on WABC, ready to come back, its parent company UNIS also vowed that within five years beyond mediatek.

And in order to achieve this catch up with vows, Spreadtrum also spell it! Not only had Yuan Di will still come from "m" (mediatek, and morning star) that gathers hundreds of employees, and is hoping to copy "m" success, beyond reality.

It is understood that WABC is prepared to released on April 2, new 4G chip, and take this back to the mobile phone chip market. Then, from the "m" that decides everything "Digging foot", or even copying "m" pattern, Spreadtrum beyond mediatek had a shot at it?

Rise and fall of Spreadtrum, a domestic independent chip trail

First of all, we wish to recall the development course of Spreadtrum. In 2001, 38 from the United States returning Chinese students in Shanghai Spreadtrum Communications Co., Ltd. In someone who has not been bred on the soil of the IC design industry, Spreadtrum means China--chip layout of integrated circuits the upstream industry chain.

In April 2003, the exhibition has successfully developed the world's first GSM/GPRS (2.5G) baseband single-chip SC6600B, and this chip will soon receive a market benefit, the Zhangjiang became a major turning point in the history. In a feature cottage era, Spreadtrum with affordable products and quickly occupied the market and quickly became the main rival of mediatek. VERUS iPhone 6 Case

Function machine era news quite a difficult time, but in the 3G era of smartphones, WABC was due to "the wrong side", which led to lingering at the edge of life and death.

On research and development in the 3G chip, Spreadtrum choose TD-SCDMA, WCDMA non-international was the most widely used. Spreadtrum's TD-SCDMA development success, but has no use for a period of 5 years, also led to its share price in just 17 months plunged from $ 15.95 to $ 0.67 and 90% share of the domestic mobile phone market is also chips away ... ...

Down in the 3G market, Spreadtrum also went to the decline.

However, in the last year, the Government decided to heavily support the semiconductor industry in the tide wave, WABC began "live". Last June per share holdings by Tsinghua Unisplendour Group announces $ 28.5, total amount US $ 1.48 billion after the acquisition from the United States under the city. In February this year, a successful investment funds of China IC industry after about 30 billion yuan, violet dramatically enhances the strength of the group. Is in the background, the Unisplendour group vows beyond mediatek in five years as the world's IC industry ranked second, shipped the first IC design companies.

To go beyond the mediatek, Spreadtrum will face several challenges

Then, after the huge dividends for policy and funding, exhibition really can do beyond mediatek? The answer is not so optimistic, Spreadtrum beyond mediatek, still faces several challenges.

Problem: 3G, 4G, technology

Exhibition in the 2G era with the self-developed chips and achieved good results. But in the age of 3G, 4G, not only buying from Qualcomm that authorization, 3G, 4G, research and development of base-band is far more difficult than 2G, this exhibition its ambition. Take for instance the mediatek, into the 3G era is also affected by Qualcomm patents and could not open. Spreadtrum had been highlighted in the 3G era, technically inadequate, but directly across the 3G to the 4G, beyond the difficulty can be imagined.

Problem two: 4G loses best time

News at the end of last year it unveiled its first 4G SC9620, and preparing to launch new 4G chip on April 2 this year, but in terms of time, has lost the best time to seize the 4G market. Mediatek has entered the 4G market in the end of 2013, and 4G products have across the layout. Spreadtrum's 4G product launch delayed for nearly a year, the most direct impact is the loss of market timing.

Problem three: the lack of partners

Technology and product backward, losing the impact of market timing, is the lack of partners. Spreadtrum doesn't lack money, but has fallen behind in the 3G era, did not develop a better partner. It also can cause problems for news research and development 4G, in the process of developing 4G, will inevitably encounter problems such as poor performance, too much power, and when you encounter these problems, without vendor support is difficult to solve. In turn, due to these problems, manufacturers will certainly choose cost-effective chip, rather also has many problems. And not to the manufacturer's approval and support would also greatly influence the Spreadtrum's pace.

Problem four: Tizen teamed up with Samsung, bad chess move

But in February of this year, WABC in its WCDMA chip found a new way, it's Samsung Tizen jointly operating system, by introducing lower-price 3G to enter emerging markets. But I'm afraid it's also bad chess move, because Tizen is almost out of mobile phone operating systems. And many mobile operators have said the system is no longer supported, many application developers also delayed Tizen. Foreign media published articles saying, for many problems of its own operating system Tizen, Samsung have also repeatedly changing its development strategy. Coupled with weak Samsung at the low end of these two years, news to use Samsung Tizen hardly entered the low-end market.

Under the country's strong support for the integrated circuit industry, Spreadtrum reap dividends for policy and funding absorption and excellent technicians. It can be said that news will usher in a golden age of again, but with technology and market weakness, Spreadtrum also is not optimistic. News should be in the integration of the many resources to explore their own development path, rather than just beyond mediatek's goals for a five-year, blindly into this Chase road.

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